NEVIS Future Phygitial Retail
FOCUS：
Future Scouting I Value proposition I Critical design I UIUX design I 3D modeling I Animation
TIME：
Spring 2024 I 14 weeks and is executed on an group project
INTRODUCTION:
Nevis is a mobile phygital retail system designed as a "strategy for responding to needs." It aims to address the issue of wasted public resources through flexible configurations and precise resource allocation. This modular, mobile retail system offers experiential services across four domains—Wellness, Entertainment, Grocery, and Sponsor— to crater to diverse needs in health, leisure, daily living, and brand engagement.
ROJECT VISION
Enhancing the future of phygital retail, our vision tackles the problems community engagement to improve the environment around us for a more integrated and fluid retail experience. Within the next 15 years, we aim to create a public ecosystem that encompasses seamless services to enhance urbanization within cities.
The Problems
The existing barrier between physical and digital retail still prevents consumers from accessing personalized services and seamless experiences.
Inability to efficiently understand consumer preferences leads to significant waste in resource allocation.
Understanding Key Change Drivers
Hyper-personalization takes that one step further by applying AI to deepen customer engagement. This approach creates a one-to-one experience as unique as every customer, by analyzing data to determine the right course of action.
Retailers that prioritize sustainability and adapt their practices accordingly stand to gain numerous benefits:
Improved customer loyalty
Regulatory compliance
Collaborative opportunities
Advancements in logistics and transportation technology, such as route optimization algorithms and eco-friendly vehicle technology, which make mobile retail units more feasible and sustainable.
Increasing urban density, which presents challenges for traditional retail due to space constraints and traffic, making mobile solutions more appealing.
Understanding our Targets
Working remotely has emerged as a new norm in work practices and a dominant lifestyle trend. Remote workers enjoy a lifestyle characterized by flexibility and independence, allowing them to balance professional responsibilities with personal interests and maintain stronger relationships with family, friends, and community.
Understanding What They Need…
Retired Seniors I Late Majority
As the global population continues to age, the number of seniors is expected to rise significantly, making the aging population a prominent trend for the future. Retired seniors enjoy a lifestyle characterized by prioritized health and wellness, participating in regular physical activities and maintaining a balanced diet to ensure a high quality of life.
Remote Officer I Early Adopter
