NEVIS Future Phygitial Retail
FOCUS：
Future Scouting I Value proposition I Critical design I UIUX design I 3D modeling I Animation
TIME：
Spring 2024 I 14 weeks and is executed on an group project
INTRODUCTION:
NEVIS is a preferable future solution designed around the theme of 'phygital' retail, aiming to create future designs with core value through diverse research tools and critical thinking.
ROJECT VISION
Enhancing the future of phygital retail, our vision tackles the problems community engagement to improve the environment around us for a more integrated and fluid retail experience. Within the next 15 years, we aim to create a public ecosystem that encompasses seamless services to enhance urbanization within cities.
NEVIS
PROVIDES
Understanding Key Change Drivers
Hyper-personalization takes that one step further by applying AI to deepen customer engagement. This approach creates a one-to-one experience as unique as every customer, by analyzing data to determine the right course of action.
Retailers that prioritize sustainability and adapt their practices accordingly stand to gain numerous benefits:
Improved customer loyalty
Regulatory compliance
Collaborative opportunities
Advancements in logistics and transportation technology, such as route optimization algorithms and eco-friendly vehicle technology, which make mobile retail units more feasible and sustainable.
Increasing urban density, which presents challenges for traditional retail due to space constraints and traffic, making mobile solutions more appealing.
The Problems
The existing barrier between physical and digital retail still prevents consumers from accessing personalized services and seamless experiences.
Inability to efficiently understand consumer preferences leads to significant waste in resource allocation.
How might we personalize the retail experience to be more inclusive and engaging?
Reframe The Problems
How might we utilize the digital world to create a more seamless design when interacting with retail?
How might we utilize the digital world to create a more seamless design when interacting with retail?
Understanding our Targets
Working remotely has emerged as a new norm in work practices and a dominant lifestyle trend. Remote workers enjoy a lifestyle characterized by flexibility and independence, allowing them to balance professional responsibilities with personal interests and maintain stronger relationships with family, friends, and community.
Understanding What They Need…
Retired Seniors I Late Majority
As the global population continues to age, the number of seniors is expected to rise significantly, making the aging population a prominent trend for the future. Retired seniors enjoy a lifestyle characterized by prioritized health and wellness, participating in regular physical activities and maintaining a balanced diet to ensure a high quality of life.
Remote Officer I Early Adopter
OUR MISSION
NEVIS offers a portable service customized for our highly individualized customers, aiming to address daily travel inconveniences, health management, community entertainment activities, and corporate promotion in a sustainable and equitable manner.
Section 1:
Featuring brand forums and showcasing new product functionalities.
Section 3:
Dynamic updates on workshops and events.
Section 1:
Featuring brand forums and showcasing new product functionalities.
Section 3:
Dynamic updates on workshops and events.
Section 1:
Featuring brand forums and showcasing new product functionalities.
Section 3:
Dynamic updates on workshops and events.
Section 1:
Featuring brand forums and showcasing new product functionalities.
Section 3:
Dynamic updates on workshops and events.
Design Process&Trend Research
