DeTomaso Kitchen System
FOCUS:
Branding research I UX design I Form development I CAD Modeling
TIME:
Spring 2023 I 14 weeks and is executed on an individual basis
INTRODUCTION:
The goal of this project is to comprehensively study various aspects of the traditional supercar brand design ethos of De Tomaso, including brand design tonality, competitive market analysis, target audience, future trends, and core technologies.
Leveraging the design language and principles of this brand, to create a suite of products in other domains to assist De Tomaso in establishing and extending its luxurious brand image.
