
BMW Gaming Chair
FOCUS:
Structural engineering I CAD Modeling I CMF I Visual communication I Production
TIME:
May 2022- Nov 2022
INTRODUCTION:
The BMW gaming chair is an exceptional seat engineered for professional e-sports players to enhance their gaming experience. It incorporates BMW's signature luxurious and competitive design language.
The goal is to take the conceptualized Rival Rig to the next level, immersing users in a tangible gaming experience and elevating BMW's influence in the market. This undertaking is both a challenge and a fantastic opportunity for practical application.
Design Process
Air vent of the 3D-printed grid
Lighting changes in different modes
Sporty form language of the base
Touch-Controlled Illuminated Leather
The video showcases controllable illuminated leather on the right armrest. When switching between Sport mode and Comfort mode, the illuminated texture changes color accordingly.
Immersive Illumination System
This system will interact in real-time with the images on the gaming screen. We aim to reflect the changing scenes on the screen into the lighting system on the chair. Such a design will provide players with the ultimate immersive gaming experience.