BMW Gaming Chair

FOCUS:

Structural engineering I CAD Modeling I CMF I Visual communication I Production

TIME:

May 2022- Nov 2022

INTRODUCTION:

The BMW gaming chair is an exceptional seat engineered for professional e-sports players to enhance their gaming experience. It incorporates BMW's signature luxurious and competitive design language.

The goal is to take the conceptualized Rival Rig to the next level, immersing users in a tangible gaming experience and elevating BMW's influence in the market. This undertaking is both a challenge and a fantastic opportunity for practical application.

Design Process

Air vent of the 3D-printed grid

Lighting changes in different modes

Sporty form language of the base

Touch-Controlled Illuminated Leather

The video showcases controllable illuminated leather on the right armrest. When switching between Sport mode and Comfort mode, the illuminated texture changes color accordingly.

Immersive Illumination System

This system will interact in real-time with the images on the gaming screen. We aim to reflect the changing scenes on the screen into the lighting system on the chair. Such a design will provide players with the ultimate immersive gaming experience.

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